The Exact System That Books Flooring Companies 15–30 Qualified In-Home Estimates a Month With Serious Homeowners
Apply for your Free Marketing Floorplan Audit to uncover what’s stopping quality jobs and how to fix it in 90 days
$30M+
Ad Spend Managed Across Meta & Google
50k+
QUALIFIED LEADS GENERATED
7+
Years OF Scaling Businesses Profitably
Trusted by 150+ Businesses
Real Flooring Companies. Real Results.
"We went from around 50 leads a month to 150 and they were far more qualified. If you want better lead quality, I highly recommend ScaleRight."
- Nick Naciss, Jim's Flooring
“If you want your funnels, automation, and backend operations handled properly so you can scale without friction, ScaleRight is the team to trust.”
- Abesh Thapa, ScalePro Consulting
“A team that treats your business like their own - proactive, responsive, and accountable.”
- Joel Heath, FluidStance
I’ve Seen Flooring Companies Choke Their Growth With Crappy Leads
Every flooring owner I speak to tells me some version of the same thing:
😩 “Referrals are good… but they’re inconsistent.”
😩 “We’re getting leads from ads… but they’re trash.”
😩 “They only care about the cheapest quote.”
😩 “We don’t know where our next job is coming from.”
😩 “They waste our time and then disappear.”
The result?
Calendars that don’t fill. Burnt-out teams. Revenue that won’t scale.
And it doesn’t matter where your leads come from ads, referrals, Google, or word-of-mouth.
The problem is the same. You’re not short on interest.
You’re dealing with crappy leads, not qualified homeowners ready to buy.
⚠️ Here’s The Truth No One Tells You
Crappy leads don’t come from one mistake.
They come from a broken system.
Most flooring companies are stuck with:
Traffic sources that attract everyone, not buyers
Websites that don’t filter anyone out
Forms that treat price shoppers like real jobs
Sales teams forced to “qualify” far too late
Referrals that show up randomly not predictably
So what happens?
You quote jobs that were never real.
Your calendar stays half-empty.
And even when it fills, revenue doesn’t scale with it.
🔍 What Top Flooring Companies Do Differently
The best-performing flooring companies don’t rely on luck, referrals, or “better ads.”
They build qualification into the system.
Here’s the shift they make:
❌ They don’t qualify after the lead
❌ They don’t qualify during the estimate
✅ They qualify before the estimate
✅ The funnel filters homeowners automatically
✅ Only serious buyers ever reach the calendar
That’s Why We Built
The Marketing Floorplan
It's a qualified lead generation system we’ve tested, deployed, and refined across 150+ businesses...
Including flooring, home improvement, roofing, finance, and other high-ticket services.
Over the last 7+ years, this system has:
✅ Generated 50,000+ leads
✅ Helped drive $96M+ in client revenue
✅ Battle-tested across markets and buyers
This isn’t theory.
It’s a proven framework for turning demand into qualified, book-ready jobs not wasted estimates.
📊 What This Changes For Your Flooring Business
✅ More qualified estimates (real homeowners, less shoppers)
✅ Less wasted time on quotes that never close
✅ Higher close rates without needing more leads
✅ Predictable jobs instead of relying on referrals
So what’s next?
If this sounds like your business and
You want to see how we can add real value...
I invite you to claim your Free 1-1 Marketing Floorplan Audit.
This audit will show you exactly what’s broken in your current setup and how to fix it within the next 90 days.
PROOF!
This System Is Already Working For Flooring & Home Improvement Businesses
1,269 Qualified Leads Generated
32% lead → job conversion rate
406 in-home estimates booked
$1,500 average job value
$609,000 revenue generated
741 High-Intent Leads in One Campaign
28% conversion rate to booked jobs
207 jobs booked
Leads pre-qualified before estimates
$310,000+ revenue generated
$100K+ Revenue From Qualified Estimates
1,734 qualified leads generated
31% lead → job conversion rate
535 jobs booked
Buyers filtered before site visits
165 Leads → 42 Booked Jobs
26% conversion rate
$9.35 average cost per lead
High-intent homeowners only
$84,000 revenue generated
How it works
Apply for Your Free Marketing Floorplan Audit
We audit your current setup and show you exactly where bad leads slip in and qualified jobs fall out.
Build Your Qualified Lead System
We fix the system so only serious homeowners with real budgets ever reach your calendar.
Start Booking Better Jobs Predictably
Fewer wasted estimates. Higher close rates. Consistent in-home bookings without relying on referrals.
THE MARKETING FLOORPLAN SYSTEM
Exact system we use turns flooring demand into booked, qualified estimates consistently
Clarity & Diagnosis
We analyze your current funnel, identify where homeowners are dropping off, and create a 90-day roadmap to attract serious buyers instead of tire-kickers.
Attraction & Traffic
We launch high-converting ads on Meta & Google that target install-ready homeowners not price shoppers browsing 10 contractors.
Qualification Funnel
This is where most flooring companies lose money and where we fix it. Our proven qualification funnel filters out price shoppers before they book, so only homeowners with real budgets and timelines reach your calendar.
Convert & Scale
Automated follow-up keeps qualified leads engaged, books estimates consistently, and improves close rates over time. As data comes in, we refine and scale what works so growth becomes predictable, not chaotic.
Don’t Take Our Word For It
See what real business owners say after fixing lead quality
“We’ve been working with ScaleRight for the last three to four months and the results have been exceptional. We started with basic lead forms, then moved to proper landing pages and the quality of our leads immediately improved. In the first month we generated around 50 leads, and now we’re consistently seeing closer to 150. If you’re looking for someone who actually understands Facebook ads and lead quality, I highly recommend ScaleRight.”
“What stood out wasn’t just more leads it was who we were speaking to. After fixing the system, our close rate jumped to around 30%, and we booked over 200 jobs from one campaign. We stopped chasing and started choosing which jobs to take.”
“We were wasting hours on estimates that never closed. ScaleRight helped us filter buyers before they ever reached us. Even with fewer leads, we generated over $100K in revenue from qualified estimates alone. Lead quality beats volume every time.”
“I don’t need to micromanage anything anymore. The system handles qualification, follow-ups, and bookings automatically. We booked 40+ jobs from just 165 leads, with homeowners who already understood pricing. That alone changed how we run the business.”
“What we liked most was clarity. We finally understood where bad leads were coming from and how to stop them. With a $15–$20 cost per lead and higher-intent homeowners, our calendar filled with real opportunities instead of guesswork.”
Are We a Good Fit FOR YOU?
ScaleRight Is For You If…
ScaleRight Is For You If…
You run an established flooring business
You want qualified in-home estimates
You’re done with price shoppers & ghosting
You know the issue isn’t ads, it’s the system
Your average job value is $2,500+
You want predictable growth, not guesswork
Why This Works Best?
We’re a boutique growth partner. If we don’t believe we can help you grow profitably, we’ll tell you upfront before you spend a cent.
So What’s Next?
Apply for the free Marketing Floorplan Audit and we’ll see if we’re a fit.
Frequently Asked Questions
How much does this cost, and what return can I expect?
The Marketing Floorplan Audit is free. If we work together, pricing depends on your market and goals. Clients typically see ROI through fewer wasted estimates, higher close rates, and better-quality jobs - not just more leads.
How quickly will I see results?
Most flooring companies start seeing higher-quality leads within 30–90 days. Early improvements usually come from fixing qualification and follow-up first, then optimising traffic and funnels once the system is in place.
How do I know if this is right for my business?
This is built for established flooring companies - not startups. If you want qualified in-home estimates, are tired of price shoppers, and can close real opportunities when they show up, you’re likely a good fit.
How is this different from agencies or lead services I’ve tried before?
Most agencies sell ads or leads. We fix the system behind them. That means filtering homeowners before the estimate, not after - so your calendar fills with serious buyers, not time-waster
What if I’ve tried ads or marketing before and it didn’t work?
That’s common. Most failures happen because the system was broken, not the traffic. We diagnose where quality is leaking and rebuild the journey so interest turns into book-ready estimates.
What happens after I apply?
You’ll answer a few short questions. If it looks like a fit, we’ll book your free Marketing Floorplan Audit, identify what’s broken in your current setup, and map a clear 90-day plan to fix it.
Ready To Book Better Flooring Jobs?
Apply for the Free Marketing Floorplan Audit and we’ll show you exactly what’s breaking your lead quality and how to fix it.
On the audit, we’ll show you:
Where bad leads are entering your system
What’s blocking qualified estimates from booking
A clear 90-day plan to improve lead quality
Built from a proven system tested across 150+ service businesses.
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